The Toronto native has always had a passion for filmmaking. She has since directed nine short films, written four short films, produced one short, directed several music videos, and is in development for her feature film directorial debut.
Juliana’s film career began as an actor in a few low-budget productions and quickly became increasingly interested in transitioning into becoming a filmmaker, leaving her acting career behind. From writing short films to directing two episodes of the comedic web series, Roommates, to writing, directing, and producing the hit short film, Noah’s Truck, Juliana’s talents don’t end there.
With a minimal three-thousand-dollar budget, Juliana shot her debut short film, Noah’s Truck, which had moved on to being accepted into the Cannes Film Festival, and the LA Independent Film Festival.
Shortly after, Juliana shadowed a few directors on both television and film sets, some of which included well-known performers including Ethan Hawke, Elisabeth Moss, and Mark Strong. She relocated to LA to launch her career in music video directing and has since directed music videos for artists such as Logan Paul, Scarypoolparty, Ty Dolla $ign, Bazzi, and Kiiara. She has also worked with well-known brands such as Cartier, Disney, and Freeform. Juliana believes her time directing video had provided a platform for her to experiment with filmmaking styles and ideas she had to help her create the directorial style she’s known for now.
Having three inspirations for her craft, Juliana remembers studying their work at just the young age of 16 years old, her first being female directors in general. Reed Morano, ASC., (The Handmaid's Tale, The Rhythm Section), a Director of Photography turned Director, is a huge inspiration for Juliana. Juliana explains how she is “captivated by whatever Reed makes and her captivating narrative visions in cinema”.
Another huge influence on Juliana’s work is David Fincher. Juliana states that she is captivated by his camera work, color, and specifically the way he tells a story, which is what “made me fall deeper in love with filmmaking” she explains.
“If David and Reed had a camera child it would be me,” Juliana exclaims.
Individuals perceive the film industry to be quite competitive, “with people continuously competing for jobs”, Juliana explains. Her ultimate goal is to help pave the way for young, future generational women who are following the same path as her.
Speaking on her passion for women empowerment, Juliana states “I am over the moon when I know that a woman got a job even if it was against me because that one job helps us move in the direction we should be moving. I feel strongly about my efforts in trying to shed light on women in film because I hope that one day there will not be a conversation of division and prejudice, and the conversation of “women in film” will morph into “people in the film”.
Juliana is also proud and transparent about speaking on her mental health, and the challenges she has faced and overcame with it, one being the struggle to accept creative discouragement from her team. She explains that it made her feel as though she had imposter syndrome and as if she didn’t have a place in the industry. Being in such a competitive field can be draining and Juliana acknowledges the hard work and perseverance her craft was asking of her, and the ways she knew she had to prove herself. But, it’s all worth it in the end. She constantly pushes herself to deliver in the best way she can, and some things are just out of her control.
Having some fascinating projects planned and in development, Juliana has initiatives and attachments to a feature film on which she is putting in maximum amounts of effort.